Is Vehicle Wrap Advertising Effective for Your Business? [Spoiler: YES]
Back in the day, advertising meant newspaper, radio, and TV ads.
Fortunately, there’s one place you can bet your audience will be—on the road. In theory, wrapping your vehicle in attention-grabbing ads can help you showcase your business to your audience, right where they are.
But does vehicle wrap advertising work? (Spoiler alert: the answer is yes.) The better questions are how can it impact your business, and what makes it so effective?
Advertise to a Wide (and Captive) Audience
According to the U.S. Bureau of Transportation Statistics, Americans take 1.1 billion trips by car each day. That’s an average of four trips per American per day, and 29 miles per day.
This means that regardless of who your niche target customer is, they’re likely spending a lot of time on the road.
If you want to get in front of your audience, right where they are, there’s no better time than when they’re driving. Vehicle wraps ensure that during every morning commute, weekend day trip, and slow-paced traffic jam, your vehicle will be there to catch your audience’s eye.
Furthermore, vehicle wraps come in brightly colored, attention-grabbing designs that naturally stand out from their surroundings and catch the eyes of drivers. Every glance at the permanent billboard of your vehicle is another exposure to your business.
Level the Playing Field at a Low Cost
Big corporations have the finances to advertise on a range of platforms, including traditional newspaper and TV ad approaches as well as online marketing. But for smaller businesses, you have to be picky about where you invest your more limited funds.
For small businesses, vehicle wrap advertising is a great option for a few reasons.
First, the cost of vehicle wrap advertising is lower than other forms of advertising. With radio and TV ads, you’ll pay each time your ad is aired. With online ads, you’ll pay each time it’s clicked.
With vehicle wraps, you pay one price upfront, and the ad lasts forever. No matter how many times that ad appears in front of your audience, you’ll never pay another penny. This means it’s a great way to get your business in front of your local audience without investing the big bucks that major corporations throw into their ad strategies.
Second, vehicle wraps can actually be more effective than other types of advertising, and the vehicle wrap advertising statistics are proof. Classified as a type of out of home advertising, vehicle wraps reach more consumers at a lower cost than any other ad strategy. They also offer an ROI of $2.80 in sales for every $1 spent on advertising.
Of course, your specific ROI depends on the type of business you run, where the vehicle is driven, and how often, and the details of the wrap design itself. You can track your ROI by establishing a separate phone number, advertising special, or landing page to put on the design. By tracking customers who reach out via these areas, you can see just how much income you’re bringing in through your vehicle wrap.
For small businesses, the key to success is getting the word out about your products and services within your local community. There’s no better way to do that than within the streets of your city!
This means vehicle wrap advertising is a virtual no-brainer: rather than spending time narrowing down your target audience’s location with other ad strategies, you’ll automatically be reaching your desired customers each time you use the vehicle.
Company Brand Recognition
Brand recognition is a difficult metric to pin down when you’re designing your advertising strategy, but it’s invaluable for small businesses. When customers regularly see information about your brand, your business earns their trust—which is critical when they’re deciding where to make their next purchase.
With advertising wraps on vehicles, new leads will see your ad all over town. This in turn helps ease them into familiarity with your business. This brand recognition happens naturally as you drive your vehicles around, but it allows you opportunities to slowly convert those leads into customers over the long term.
For Effective Wraps, Choose Carefully
As you read through these benefits and work toward a decision, it’s important to keep in mind that vehicle wrap advertising is only as effective as the wrap itself.
Printing technology has come a long way in recent years, and it’s become more accessible to the masses. This, in turn, means that even inexperienced teams can create vehicle wraps—but these lower-quality wraps may not be effective.
Instead, it’s important to work with high-end, experienced ad specialists. These companies can advise you about the design effects, the information you place on the wrap, and the materials of the final product.
In addition, their expertise will allow them to customize a wrap without allowing the wrap film’s coloring to bleed onto your vehicle’s paint. They can also keep your wrap from scratching or damaging your vehicle.
Contact Us for Vehicle Wrap Advertising
Vehicle wrap advertising has a lot of benefits that make it an effective investment. However, you can only take advantage of them once the wrap is on your vehicle! If you’re looking for help creating a customized and colorful wrap to get your business noticed, we want to help. Get in touch with us to learn more about our marketing solutions.